Imagine Avenue
About Us

About Imagine Avenue

Imagine Avenue is Nottingham's premier mobile role-play designed to offer a fully interactive space for children to explore the real world through imaginative play. Our setting offers 8 carefully curated areas for children to discover. We pride ourselves on having quality interactions with the children during their play which allows their confidence, communication and social skills to grow without them even knowing it's happening!

At Imagine Avenue we can offer you a unique play experience through our weekly sessions which take place in venues across Nottingham. We are available to hire for school workshops supporting children from Early Years through Key Stage 1. We are also offer private party bookings for children's birthdays and can provide ideal entertainment for christenings, weddings and family events.

We took the leap in summer 2022 to leave our careers (Teacher & Childminder) and establish our own business with the goal of bringing the power of play to young children. As sisters we were inspired by the joy and growth we saw in our own children at play (we each have 3 boys!) and wanted to use our personal and professional experience to share this with other families.

We are passionate about helping young people secure crucial development in their early years and have lots of fun at the same time!

Where is Imagine Avenue?

Imagine Avenue is wherever you want us to be. Get in touch today to see if we serve an area near you!

Who are you?

We are Gemma & Alice, sisters from Nottingham who have a passion for sharing the power of play. We developed Imagine Avenue to allow children to learn through play in a stunning role play environment.

How do I book?

We list our events on our website and update these regularly. If you don't see an event close to you, get in touch to see if we're coming to you.

Frequently Asked Questions


Imagine Avenue is inclusive to all children, we are an ideal place to bring your baby, toddler and school aged children! You’re never too old to play!

We have a baby area to help occupy very young siblings but once your child is on the move they will benefit from being able to interact with our resources.
Our ‘non-participating infant’ tickets are for babes in arms who are attending with an older sibling.

During term time we are in our regular venues every single week!

Look out for pop-up events and school holiday dates so keep an eye on our website for these.

No! We are fully mobile.

You can find us in our regular venues every week during term time, with bonus holiday dates added too! We reach people across Nottinghamshire and the East Midlands.

We love to party! You can hire Imagine Avenue in a venue of your choice for any celebration!

Send us a message for more details, availability or to book for your special event!

We recommend booking; it’s fast, simple and secure to do so using our website.

We also accept cash and card payments on arrival, as well as for our refreshments. If you wish to pay on arrival, be sure to check our social media to see if a session or event is sold out.

From our Instagram

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